Rebrand

Web Design

Jellyfish 2023

Transforming a fragmented global presence into a five-language, multi-channel performance platform.

Business
challenge

Jellyfish had grown into a global digital marketing partner spanning multiple services and five languages. The website didn’t reflect that scale. Services felt disconnected, regional messaging lacked cohesion, and the platform wasn’t functioning as a true growth engine.

Strategic insight

The issue was both visual and structural. A unified information architecture and modular system were needed to support multilingual scale and clearly communicate integrated capabilities.

Phase 1: Architecture & global framework

We rebuilt the information architecture to align services, capabilities, and regional considerations into a cohesive structure. The system was designed from the outset to support five languages while maintaining clarity and consistency.

Phase 2: Design of a digital marketing machine

With clearer navigation, user flow, and intentional curated content, the redesigned platform became a multi-channel engine. The new and improved Jellyfish.com supported thought leadership, campaign landing pages, performance initiatives, and capability storytelling within one scalable system. Governance and workflows ensured cross-team consistency at global scale.

Key Learnings

The new platform elevated brand clarity while functioning as a true marketing engine. Engagement increased, production efficiency improved, and the site supported multi-service, multi-region growth without fragmentation.